Employer Branding

The labour market has shifted: today, it’s companies that apply to rare talent – not the other way around. To grow, organisations must present themselves as visible, credible, and relatable employers. Especially mid-sized companies, B2B brands, or those undergoing restructuring or recovery often face challenges like unclear positioning, weak employer stories, or locational disadvantages.

We help build employer brands with real substance – strategically grounded, emotionally engaging, and consistently communicated. Through employer storytelling, career sites, social media and targeted campaigns, we make clear what your company stands for and why it’s worth joining.

Your Company as a Brand

We support companies in the strategic development of their employer brand – structured, data-driven, and with a clear focus on target groups, channels and content. We begin with an in-depth analysis: assessing existing initiatives, evaluating external perception, and mapping all relevant touchpoints. We also facilitate workshops on company culture, identity and positioning. Based on this, we collaborate with you to define a clear Employer Value Proposition (EVP) that highlights your strengths as an employer. From there, we develop key messages, employer brand narratives, and tailored communication formats – from job ads and career pages to social media content and print materials.

We create and produce content: storytelling campaigns, editorials, videos, social clips, image films, and career brochures. We manage and activate relevant channels, handle platforms like LinkedIn, curate reviews, and ensure brand visibility at trade fairs, on career portals and through digital campaigns. Internally, we support you with clear employee communication, change communication, and engaging formats like town hall meetings.

"Employer Brand"

The RosenbergSC team has already helped numerous well-known companies attract the right talent. These include leading strategy consultancies, large software companies and Anglo-Saxon law firms.